Court et long métrages
Un CV vidéo peut prendre la forme d’une simple présentation du candidat – une minute tout au plus – décrivant le plus souvent son projet professionnel et ses compétences principales. D’autres CV vidéo, plus longs, décrivent en détails le parcours du candidat.
En tant que recruteur, je préfère de loin le premier type de CV vidéo qui est généralement joint en complément du CV et de la lettre de motivation. Il peut également se substituer à une lettre de motivation.
Le CV vidéo « long métrage » est plus difficilement consultable. Il faut généralement visionner toute la vidéo pour trouver la partie qui vous intéresse. Et les recruteurs n’en ont pas forcément le temps.
Author: Aubre Andrus
Aubre Andrus is a freelance writer and official word nerd based out of Madison, Wisconsin who specializes in creative copy with a fresh and fun kick. This word warrior has championed all types of written wonders as a tech blogger, social media consultant, web copywriter, national magazine editor, and reporter. She’s acted as the voice of much-loved brands including American Girl, EXPRESS, and WIRED. Catch up with @aubreandrus on Twitter or visit aubreandrus.com.
When it comes to a career search, job seekers are not the only ones selling themselves. As an employer, you must also showcase your greatest features and opportunities if you want to attract the best. And while job boards and social careers sites provide a platform for displaying employment brand, the job postings must look as good as they sound.
There are millions of jobs listed online, and it’s just as easy to click away from a bland or confusing posting as it is to click away from an unwanted ad or a rambling article. Here are a few common oversights that may be keeping the best talent from seeing your true colors:
1. You haven’t provided any compensation information. When reading news articles, people want information as quickly as possible. For job seekers, salary is often a piece of information sought after right off the bat. It’s a factor that may make or break someone’s interest in your job listing because, after all, time is money. If you don’tprovide compensation information, you could be wasting valuable time… both yours and the candidate’s.
2. SEO wasn’t considered. Your company’s internal jargon is exactly that – internal. It’s not what job seekers are searching online. When listing a job, change job titles into conversational phrases that people understand and will type into a search engine. For example, instead of “guest service,” try “customer service.” Also, skip the “ninja” and “guru.”
3. There are no faces in your branding. A picture captures people’s attention and brings words to life. It’s no different for a job listing. But remember – you’re trying toattract potential employees, not potential customers. Fancy pictures of a plate of food are not going to entice talent the same way they might speak to a hungry diner. Including an image of a person working in your environment is best. But, if you don’t have an employee image, remember that a generic smiling face is still better than a burrito.
4. Your layout isn’t user-friendly. Ever looked at a post online and thought, “Too many words!?” You don’t want potential talent skipping over a great-fit opportunity because the post was too long or too confusing to read.
Job descriptions must be divided into clear, easy-to-read sections. Break up blocks of text with bullet points, spaces and images, and use a font that’s large enough to read. If you get a headache reading 300 tiny words about your company’s history, imagine what job seekers will think.
With these simple and easy edits, you’ll be attracting new talent before you know it.
In part one of our end-of-year series, we asked a number of online video professionals: What was the biggest news/development/trend of 2011 in online video? Then in part two, we asked: What was the one thing you expected to happen but didn’t? Today, in part three, we ask
What’s the main thing we should look out for in 2012?
Our all-star cast of experts includes:
– Brian Fitzgerald, CEO of Evolve (content producer, publisher, ad representation)
– Matt Heiman, CEO of Diagonal View (content producer)
– Jim Louderback, CEO of Revision3 (content producer)
– Adam Singolda, CEO of Taboola (distribution and aggregation)
– Brett Wilson, CEO of Tubemogul (media buying platform for video advertising)
– Steve Wolf, VP content blip (aggregation and network)
My comments will be in italics. Let’s kick things off with the always verbose Jim:
Jim Louderback: Apple coming in and shaking up the market.
Matt Heiman: Online you are seeing the evolution of websites from text/photo to video, and of video becoming distributed beyond just the main portals. Also, GoogleTV – this is the early days in a massive shift. Who wins and who loses is still up in the air. It will be the start of the revolution.
It’s interesting to see two of our experts pick two different giants’ Over The Top (OTT) solutions/approaches. I’m not going to pretend that I have the “ answer” to which one will prevail, but frankly, between iTunes and YouTube, both Apple and Google have a legitimate Trojan horse into the living room. I think the more interesting question is: Will there be one successful player between Apple and Google,, or can they both steal enough market share from the traditional media companies (TMCs) and the access providers such as AT&T, Verizon, Comcast etc.? Speaking of which…
Steve Woolf: Look for the elephants to walk into the room. The studios, telecos, cable companies are all going to be making a big land grab and looking for their positions in the online video market. Most of them have been sitting on the sidelines, either because they don’t know what to do, or because they are still stung by the failure of an earlier initiative. But more and more digital natives have found footholds in these companies in the executive ranks, and they will begin seeking to replicate the dominance they’ve had in mainstream media.
I agree with Steve’s comment about the “digital natives” among the executive ranks of many of these companies. Times have changed, and many/most of them either “get it” themselves or watch their children’s behavior and “see the future.” The question remains: How many companies will overcome the innovator’s dilemma and be fine to trade digital “quarters” for analog dollars?
Brett Wilson: “Increased focus by marketers on brand metrics and ROI measurement to justify shifting spending to online video from TV.”
For what it’s worth, over the next three to five years, I personally see most of online video dollars coming at the expense of online display and print; only in three to five years will TV start to really see a material shift to online video. But Brett raises a great point: Will marketers want to see proof of ROI to spend more money online, when TV is arguably the least measurable — but most visible — ad platform? I hope that what marketers will start to ask for are things that are less prone to “banner blindness” — but seeing what happened in 2011 makes me doubt that, to be honest. Pre-rolls will continue to dominate, but marketers will start to get weary of random ads that appear on even-more-random sites.
Brian Fitzgerald: “Video buying and CPM pricing will become even more barbelled, with any video that is shorter form, user-generated content (or otherwise not long form, professional video) garnering increasingly lower CPMs and being forced into video exchanges — while longer form, professional video and video running on premium sites will be removed from exchanges or ad networks and will garner much higher CPMs.”
We’ve already seen UGC fall by the wayside, and indeed, I think you will see a further divergence between the low end and high end of video content. However, I also see “super premium” content continue to retreat back to television, as the absolute dollar amounts online will continue to underwhelm relative to television revenue streams. In turn this will create an opportunity for made-for-web premium content, though it will still be small potatoes next to the money generated by ad exchanges and ad networks, who have — to their credit — grabbed a lot of real estate and ad budgets despite publishers vowing not to let the growth of display ad networks repeat with video.
Adam Singolda: “Mobile/tablets will keep growing, and more startups will surface to help publishers and content owners monetize the traffic. I hear publishers telling me that already they are seeing 20%-30% of their traffic coming from the mobile space. That will keep growing. Elsewhere, the industry has barely scratched the surface of distribution and syndication. Publishers that will not place their videos out there will end up going out of business. In 2012 I think we’ll see more mega-sites participating in [distribution and syndication], which will increase the video revenue pie for all.”
Who the heck knows what the future may bring, right? Well, with New Year 2012 coming up fast, I’m not going to let that stop me. I’m going to give you some predictions, all expanding upon trends and developments several other writers and I have been noting in this column throughout the past year. It will be fun in December of 2012 to take a look back at this piece to see to what extent these prognostications prove to be accurate.
Without further ado, here are some predictions for the New Year in online video:
Online video growth exceeds projections. While some people have dismissed the robust growth predictions for online video as being too Pollyannaish or bullish, I would actually be shocked if the projected spend in online video not only hits the widely discussed eMarketer metric of a 43% increase for 2012, but exceeds this by another 20% of that percentage once everything is all said and done, showing roughly 50% growth. Why? Read on:
Video-ization of the Web to continue. The overall growth in online video will be fueled in large part not by online video advertising, but by the broader video-ization of the World Wide Web. Brands and advertisers are actively swapping out black- and-white text blocks with engaging, informative, and trackable videos and related video messaging.
For example, one of the key areas of video-ization will increasingly be instructional videos: That is, videos on how to set up and use various products, including “unboxing videos” that explain the various components of assembling products as they are removed from their original product packing. The days of lengthy, multilingual and expensive printed manuals are numbered, and will soon come to a close, thanks largely to online videos taking their place.
A 2012 comeback for clickable videos: They came, then they faded, but now they are coming back. I predict a strong return of clickable videos. Thanks to companies like Overlay.TV and its work with Zappos, and others, like Videoclix.TV, Wirewax.TV, and Conciseclick.com, clickable videos are making a resurgence. They work great, and are increasingly easy to set-up.
Importantly, YouTube and its “annotations” approach is further refining this ad execution with some startling results. Brands jumping into the clickable video space include Mitsubishi, Kraft, Macy’s, Mattel, JCPenney and eBay. Here’s a fascinating Interactive Card Trick from YouTube using its annotation technology.
Video Dynamic End Cards – Brands are going to increasingly rely on Dynamic End Cards at the end of their online videos. These static navigational aids appear as an end slate at the conclusion of a video. By clicking on the icons or subjects listed in the end card, the video will take the viewer to another video that will elaborate on a key piece of information alluded to in the original video. Here’s a great example of a Dynamic End Card from a Google Chrome ad.
Metrics, metrics, metrics – The importance of metrics in evaluating online video will only increase in 2012, especially in view of the strong increase in branding messages versus call-to-action ads. The long-predicted Nielsen video metric solution may appear in 2012, but increasingly it looks as if comScore will take over the lead in evaluating online video for marketers in the coming year. Having seen some of comScore’s methodology firsthand, I think it could be the solution marketers are looking for in evaluating ads, at least for the coming 12 months.
Ad network consolidation – Nothing too bold here, but with the increased importance of metrics (as well as the overall growth in spend), I fully expect that those video ad networks that do the best jobs of providing truly usable data to their clients will be the ones that grow and prosper.I further expect that there will be some serious consolidation taking place in 2012. As we’ve seen in “traditional” online advertising, the best will swallow the also-ran networks, as there is a lot of overlap and duplication in the existing network line-ups anyway.
Well, this is where I think things are going to go with online video in 2012. What do you think? And remember to check back with me in December of 2012 to see how close these predictions came to being true.
By Neil Perry