Category Archives: Video

Recruitment 3.0?

Recruitment 3.0: Empower Employment for Your Organization

What is recruitment 3.0?

It’s all about engaging talent and building community through new technology and connecting best-fit candidates with the right opportunities at the right time.

Source: Talentminded


2012: The Year Of The (Video) Dragon

by Adam Singolda, posted atVideo Insider :

I recently attended a Goldman Sachs event.  A member of their team took the stage to speak about many different factors affecting our economy, and said 2012 would be a year of prosperity. I agree — especially when it comes to online video.

I’ll explain. There were times, very recently, when things like iPad apps, or social media, (whatever that really means) took precedence over video. Other times, publishers “were not really monetizing video” yet because Tremor was yet to be around. When 5min’s syndication was yet to be available. When WatchMojo CEO was yet to educate the market about video production. When there were only CPC, CPM and CPA — not CPV. Times before Brightcove had the “Play” annual event with 500 attendees. Before Louis CK published his show on the Internet only. Before introduced an RTB platform for video. Before Youtube generated a billion dollar in revenue through its YPV program. Before Netflix changed its pricing model to encourage online video streaming and took a mega-dive in price per share, and before people admitted that video was somewhat desired — but less obvious. Yes.

If you are involved in the video space, then you know what I’m talking about. Video was cool but it was not “it” just yet. However, 2012 has arrived, and now video is becoming “it” — yes!

Publishers realize that it’s time to double down on video — and for a reason. Video monetizes better than anything else: advertisers come for your video inventory and stay for the rest. Premium publishers claim $30-$50 in video pre-roll revenue — mind you, that is 8x-10x the range over display advertising. So I already see Directors of Video being hired by companies, and I see events that are all around video, and I see competition around video that indicates the beginning of the space’s maturity. I see big companies hire consultants to advise their board on how to build a video strategy. I see video is becoming real.

I feel 2012 is the year of video — mainly because it is now monetized. Real traffic of video views now means real and superior revenue. Being a top publisher without a real video strategy or millions of video views is irresponsible.

For the Chinese, the Year of the Dragon happens only every 12 years, and it means the luckiest year of all. Interestingly enough, 2012 happens to be the Year of the Dragon. If you are now in the video space, you’re in the right place, since this is the Year of the (Video) Dragon. Good luck!

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Le CV video

Les CV vidéo sont à la mode. Mais à l’heure où les recruteurs disent ne pas lire les CV, ont-ils le temps de regarder de petits films ? Les conseils de Karine Tomasini, expert en recrutement, sur ce nouveau moyen d’exprimer ses aspirations professionnelles.
Le web 2.0 permet aux internautes de démarquer leurs candidatures d’un lot de CV traditionnels. A condition que la qualité soit au rendez-vous. CV en ligne, blogs, forums font partie des basiques, mais avez-vous essayé le CV vidéo ? Si vous vous sentez à l’aise devant une caméra, cela peut être un atout supplémentaire. Mais, attention, l’image que l’on donne de soi est toujours une arme à double tranchant.

Court et long métrages

Un CV vidéo peut prendre la forme d’une simple présentation du candidat – une minute tout au plus – décrivant le plus souvent son projet professionnel et ses compétences principales. D’autres CV vidéo, plus longs, décrivent en détails le parcours du candidat.

En tant que recruteur, je préfère de loin le premier type de CV vidéo qui est généralement joint en complément du CV et de la lettre de motivation. Il peut également se substituer à une lettre de motivation.

Le CV vidéo « long métrage » est plus difficilement consultable. Il faut généralement visionner toute la vidéo pour trouver la partie qui vous intéresse. Et les recruteurs n’en ont pas forcément le temps.

Lire la suite : Le CV video.

Amazing growth forecast for VIDEO is still on schedule


Grown Up, Video Explodes In 2012

by Alison Provost,

If you take a good, hard look at the online video industry, it’s pretty clear that the sector is maturing.  The signs that online video has grown beyond the infant and toddler stages are everywhere:  brands are getting much smarter about their online video strategies; the technology to support it is getting much more sophisticated and exciting; and measurement is becoming more defined and pervasive.

For brands aiming to capitalize on online video — and every brand worth its salt is now incorporating an online video strategy — it’s important to have a sense of how the industry will evolve in the coming months to avoid getting hamstrung by the inevitable growing pains that come with an industry’s maturation.

Here’s our take on the trends taking shape, along with some recommendations for how to navigate them.

First and foremost, marketers can expect consolidation, big infusions of venture capital and significant rebranding among online video companies as the segment continues to explode.  To wit, in the last two weeks alone we saw: online video content creator Alloy acquiring production-management company Generate; News Corp’s Shine unit buying web video producer ChannelFlip; MDC Partners acquiring branded entertainment company RJ Palmer; video ad company Unruly adding $25 million to its coffers; and TidalTV rebranding as Videology.

All these companies are taking steps to better position themselves to get their clients in front of the 195.5 million people that eMarketer says will be watching video online by 2015.  Marketers need to beware the loss of focus that can sometimes occur in the wake of consolidation and make sure their online video partners have proven capacity and scale to craft the strategies that earn the eyeballs.  And here’s fair warning:  if those strategies have entertainment or advertising at their core, which is what most of the aforementioned companies specialize in, they’re probably not going to deliver the engagement or the reach you’re looking for.

Technology advancement is another trend, and everyone’s excited about rich media and other bells and whistles that can be incorporated into online video. The focus on technology enhancements will not only help marketers achieve the scale they need, but also, the measurement capabilities to prove ROI.

“Branded entertainment” is all the rage these days.  According to an eMarketer report, 39% of companies anticipate branded-entertainment spending to rise in the coming year. But consumers aren’t searching for entertainment — they’re searching for information.  Online videos that provide information about the topics consumers are online and actively searching for will always earn better engagement and more views, enjoying a longer lifespan than videos that focus solely on entertainment.

There’s no doubt that the year ahead is going to be a big one for online video.  Most marketers are still struggling to identify the online video strategies that deliver reach and engagement, and shifts in the industry landscape may only cause additional stumbling.  And in this economic environment, no one can afford to make marketing investments that don’t pay off.  It’s fine to get caught up in the online video excitement, but be careful about falling for the hype instead of those strategies that have stood the test of time.

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YouTube TipSheet: Ten-Fold Increase to 60 Hours of Video Per Minute; Prepping for Super Bowl; Quarterly Earnings Ad Report

by Daisy Whitney

Five years ago, consumers were uploading six hours of video to YouTube every minute. Now, they’re uploading ten times that amount — 60 hours of video to YouTube every minute, or about an hour of video to YouTube every second, the site said on Monday. What’s more, YouTube users around the world watch four billion videos every day, an increase of 25% in the last eight months. According to comScore’s most recent figures, Google sites (which is primarily comprised of YouTube), lured 157.2 million unique viewers in the United States in December, watching nearly 22 billion videos that month. …Read the whole story


Job Branding: Do Your Opportunities Look as Good as They Sound?

Author: Aubre Andrus

Aubre Andrus is a freelance writer and official word nerd based out of Madison, Wisconsin who specializes in creative copy with a fresh and fun kick. This word warrior has championed all types of written wonders as a tech blogger, social media consultant, web copywriter, national magazine editor, and reporter. She’s acted as the voice of much-loved brands including American Girl, EXPRESS, and WIRED. Catch up with @aubreandrus on Twitter or visit

When it comes to a career search, job seekers are not the only ones selling themselves. As an employer, you must also showcase your greatest features and opportunities if you want to attract the best. And while job boards and social careers sites provide a platform for displaying employment brand, the job postings must look as good as they sound.

There are millions of jobs listed online, and it’s just as easy to click away from a bland or confusing posting as it is to click away from an unwanted ad or a rambling article. Here are a few common oversights that may be keeping the best talent from seeing your true colors:

1. You haven’t provided any compensation information. When reading news articles, people want information as quickly as possible. For job seekers, salary is often a piece of information sought after right off the bat. It’s a factor that may make or break someone’s interest in your job listing because, after all, time is money. If you don’tprovide compensation information, you could be wasting valuable time… both yours and the candidate’s.

2. SEO wasn’t considered. Your company’s internal jargon is exactly that – internal. It’s not what job seekers are searching online. When listing a job, change job titles into conversational phrases that people understand and will type into a search engine. For example, instead of “guest service,” try “customer service.” Also, skip the “ninja” and “guru.”

3. There are no faces in your branding. A picture captures people’s attention and brings words to life. It’s no different for a job listing. But remember – you’re trying toattract potential employees, not potential customers. Fancy pictures of a plate of food are not going to entice talent the same way they might speak to a hungry diner. Including an image of a person working in your environment is best. But, if you don’t have an employee image, remember that a generic smiling face is still better than a burrito.

4. Your layout isn’t user-friendly. Ever looked at a post online and thought, “Too many words!?” You don’t want potential talent skipping over a great-fit opportunity because the post was too long or too confusing to read.

Job descriptions must be divided into clear, easy-to-read sections. Break up blocks of text with bullet points, spaces and images, and use a font that’s large enough to read. If you get a headache reading 300 tiny words about your company’s history, imagine what job seekers will think.

With these simple and easy edits, you’ll be attracting new talent before you know it.


Online Video Insider: Predictions For 2012

by Ashkan Karbasfrooshan

In part one of our end-of-year series, we asked a number of online video professionals: What was the biggest news/development/trend of 2011 in online video?  Then in part two, we asked: What was the one thing you expected to happen but didn’t?  Today, in part three, we ask

What’s the main thing we should look out for in 2012?

Our all-star cast of experts includes:

–      Brian Fitzgerald, CEO of Evolve (content producer, publisher, ad representation)

–      Matt Heiman, CEO of Diagonal View (content producer)

–      Jim Louderback, CEO of Revision3 (content producer)

–      Adam Singolda, CEO of Taboola (distribution and aggregation)

–      Brett Wilson, CEO of Tubemogul (media buying platform for video advertising)

–      Steve Wolf, VP content blip (aggregation and network)

My comments will be in italics. Let’s kick things off with the always verbose Jim:

 Jim Louderback: Apple coming in and shaking up the market.

Matt Heiman: Online you are seeing the evolution of websites from text/photo to video, and of video becoming distributed beyond just the main portals.  Also, GoogleTV – this is the early days in a massive shift. Who wins and who loses is still up in the air.  It will be the start of the revolution.

It’s interesting to see two of our experts pick two different giants’ Over The Top (OTT) solutions/approaches.  I’m not going to pretend that I have the “ answer” to which one will prevail, but frankly, between iTunes and YouTube, both Apple and Google have a legitimate Trojan horse into the living room.  I think the more interesting question is: Will there be one successful player between Apple and Google,, or can they both steal enough market share from the traditional media companies (TMCs) and the access providers such as AT&T, Verizon, Comcast etc.? Speaking of which…  

Steve Woolf: Look for the elephants to walk into the room.  The studios, telecos, cable companies are all going to be making a big land grab and looking for their positions in the online video market. Most of them have been sitting on the sidelines, either because they don’t know what to do, or because they are still stung by the failure of an earlier initiative.  But more and more digital natives have found footholds in these companies in the executive ranks, and they will begin seeking to replicate the dominance they’ve had in mainstream media.

I agree with Steve’s comment about the “digital natives” among the executive ranks of many of these companies.  Times have changed, and many/most of them either “get it” themselves or watch their children’s behavior and “see the future.” The question remains: How many companies will overcome the innovator’s dilemma and be fine to trade digital “quarters” for analog dollars?

Brett Wilson: “Increased focus by marketers on brand metrics and ROI measurement to justify shifting spending to online video from TV.”

For what it’s worth, over the next three to five years, I personally see most of online video dollars coming at the expense of online display and print; only in three to five years will TV start to really see a material shift to online video.  But Brett raises a great point: Will marketers want to see  proof of ROI to spend more money online, when TV is arguably the least measurable —  but most visible — ad platform?  I hope that what marketers will start to ask for are things that are less prone to “banner blindness” — but seeing what happened in 2011 makes me doubt that, to be honest.  Pre-rolls will continue to dominate, but marketers will start to get weary of random ads that appear on even-more-random sites.

Brian Fitzgerald: “Video buying and CPM pricing will become even more barbelled, with any video that is shorter form, user-generated  content (or otherwise not long form, professional video) garnering increasingly lower CPMs and being forced into video exchanges — while longer form, professional video and video running on premium sites will be removed from exchanges or ad networks and will garner much higher CPMs.”

We’ve already seen UGC fall by the wayside, and indeed, I think you will see a further divergence between the low end and high end of video content.  However, I also see “super premium” content continue to retreat back to television, as the absolute dollar amounts online will continue to underwhelm relative to television revenue streams.  In turn this will create an opportunity for made-for-web premium content, though it will still be small potatoes next to the money generated by ad exchanges and ad networks, who have — to their credit — grabbed a lot of real estate and ad budgets despite publishers vowing not to let the growth of display ad networks repeat with video. 

Adam Singolda: “Mobile/tablets will keep growing, and more startups will surface to help publishers and content owners monetize the traffic. I hear publishers telling me that already they are seeing 20%-30% of their traffic coming from the mobile space. That will keep growing.  Elsewhere, the industry has barely scratched the surface of distribution and syndication. Publishers that will not place their videos out there will end up going out of business.  In 2012 I think we’ll see more mega-sites participating in [distribution and syndication], which will increase the video revenue pie for all.”

Read more:

Biggest Trend Of 2011 In Online Video

by Ashkan Karbasfrooshan

In our end-of-year series, we asked a number of online video professionals three questions.

The professionals included:

–      Brian Fitzgerald, CEO of Evolve (content producer, publisher, ad representation)

–      Matt Heiman, CEO of Diagonal View (content producer)

–      Jim Louderback, CEO of Revision3 (content producer)

–      Adam Singolda, CEO of Taboola (distribution and aggregation)

–      Brett Wilson, CEO of Tubemogul (distribution and ad network)

–      Steve Woolf, VP content blip (aggregation and network)

We’ll start with one question, and will cover the other two in upcoming posts:

What was the biggest news/development/trend of 2011 in online video?

Jim Louderback: “YouTube priming the pump with hundreds of millions.”

Steve Woolf: “Number 1 was investment in content. YouTube has justly garnered most of the press around this with their channel initiative, but Yahoo, AOL, Netflix, and Hulu, among others, have either launched new initiatives that signal an increased amount of investment in original web video content, or continued their support of internal programs designed to keep web video programming progressing into the mainstream.

Number 2 is that media buyers finally get it.  If the ad buys and RFPs coming to blip are any indication for the original web series market, brands and agencies are finally starting to understand the value of these eyeballs.

Media buy sizes and campaign lengths took off like a rocket in 2011, and huge RFPs come to us on a daily basis now.  We look at it as validation of the position we’ve had for years.  Perhaps most interesting was the shift in peak viewership — for us, the prime-time hours became our biggest viewing period, indicating that audiences are looking at original Web series as a legitimate alternative to television entertainment.  This is a compelling metric to media buyers.”

Matt Heiman: “Mobile usage. Roughly 20% of our views are now on mobile, representing incremental views sold at a premium.” (Heiman’s company is based in Europe, historically always one step ahead of North America (until the iPhone came along, of course). 

Adam Singolda: “I think the biggest change in 2011 versus the previous year is that video monetization became real, and maybe even possible for the first time. I saw the industry stuck in 2010, where it didn’t matter if publishers increased their video views, as there was not a lot to do with that increase.

In 2011, between companies like Tremor, Yume, and more — video is monetizable and in different ways and formats. I think the actual details of what ad format is the best — whether it’s skippable ad, overlay, from an exchange or through a traditional pre-roll — is less important than the bottom line. For the first time, video inventory equals money.

Of course, just as online is starting to ‘grow up’ and take shape, we’re seeing emerging platforms take off.”

Brett Wilson explains why we saw an investment in content:

Brett Wilson: “More demand than supply, leading to the launch of multiple exchanges and CPMs trending upward for top sites. This scarcity also led to the rise of fake pre-roll gaming the system, which totals over 3.3 million impressions per day according to technology we built to block it.”

Brian Fitzgerald explains what led to things taking off:

Brian Fitzgerald: “The establishment and fairly rapid adoption of VAST 2.0 as a standard, and agencies pushing for compliance with it.”

To conclude: I think YouTube’s dominance was the story.

–      YouTube spent anywhere from $100-$250 million in guaranteed money to lock up content exclusively for one year.  This makes YouTube the only online company doing “upfronts,”  and continues its scorched-earth philosophy of making it hard for any other aggregator to build a business around video online.

–      YouTube and comScore’s partnership to open up audience measurement per channel will give an incentive to many producers who rely on YouTube for distribution to invest in a sales team or at least have a shot at building a business around their YouTube presence.

–      But the clutter that content creators face online is an obstacle: with over 48 hours of content uploaded to YouTube each minute, the reality is that most content creators cannot justify the expensive process of producing content. While in aggregate there’s more video viewing than ever, each video seems to represent a needle in a haystack.  Ultimately, content needs to be i) good enough and ii) produced at the right price point to make it worthwhile.

Make sure to keep an eye out for the next article in this series.

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Bluevision lance la plateforme Facejobb !

Bluevision lance la plateforme Facejobb !.

And the marketeer of the year is … [video], @davidmerzel’s BLOG

And the marketeer of the year is … , @davidmerzel’s BLOG.

Vidéo présentation: concept Recrutement Innovant ?

Vidéo présentation: concept Recrutement Innovant ?.