As I previously posted in “Video is Evolving — Don’t Get Left Behind“, video is evolving rapidly. This post wil help you to get more insights on how to get the best results within the frame of “Employer Branding” when using video jobbpostings.
Online recruitment videos are all the rage right now and with good reason. Currently,150 years of YouTube videos are watched on Facebook every day! Additionally, websites with video are 53 times more likely to show up on the first page of Google results than those without it.
Aside from their incredible reach and SEO value, recruitment videos give organizations the opportunity to showcase company culture and values in a way that can’t always be done with words alone. When creating a recruitment video to host on YouTube, Facebook or your company careers site, there are a few best practices to keep in mind.
1. Cast employees and execs that best represent the company. With video, you have the opportunity to feature employees and executives that exude energy and passion for the company and their jobs. By selecting individuals that display enthusiasm and embody company values, potential candidates can get a feel for your organization before they even apply.
2. Skip the script. While scripted videos aren’t always a bad thing, in recruitment, it’s all about authenticity. Allow your interviewees to be completely open and respond with honest answers.
3. Include a variety of b-roll. B-roll – or background footage – adds needed depth to recruitment video, giving viewers a real idea of what it’s like to work at your organization.
4. Keep it concise. There are no hard and fast rules for how long a video should be, but studies suggest that the average viewing time is two minutes or less. To avoid viewer drop off, determine the most important message for job seekers and present it as concisely as possible.
5. Focus on quality. The number of videos on YouTube, Facebook and other hosting sites is rapidly increasing, and the only way to break through the clutter and stand out is to present a high quality video that’s easy to access. If you don’t have the resources or technology to produce a quality recruitment video, consider outsourcing to a company that specializes in just that.
For more on using recruitment video to attract and engage top talent, download this e-Book.