Cost of Customer Acquisition and Retention (via McAlpine Consulting New Zealand)

Food for thoughts?

Cost of Customer Acquisition and Retention Cost of Customer Acquisition and Retention Craig McAlpine discusses 5 key areas to consider when assessing customer acquisition and retention costs. If you haven’t dealt with the 5 key points below – chances are you're missing opportunities – and more than likely you do not understand the true cost of your customer acquisition and retention program. Customer Sales and Marketing Costs Customer Acquisition and Retention Return on Investment (ROI) C … Read More

via McAlpine Consulting New Zealand

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s